Welcome to PPIA. Positive Psychology in Action

Who and What is PPIA ?


Our Mission. PPIA aims to ...

  • spread knowledge about the science of happiness.
  • promote flourishing in individuals and communities.
  • help people bring out the best in themselves and others.
  • support people in living happier and more fulfilling lives.  

What is Positive Psychology (PP) ?

PP is a subdiscipline of psychology which studies the factors that help individuals, communities and organizations to thrive. That's why it is also often referred to as the "science of happiness" although, in reality, its research area is much broader than that.

What is the difference between "normal" and Positive Psychology ?

 PP developed in the late 1990s because some psychologists were dissatisfied with “mainstream” psychology’s focus on psychological illness and malfunction. In simple terms, traditional psychology was really good at getting people from -10 (in terms of psychological wellbeing) to -3 or even 0, but knew little about how to get people from 0 to +4 or even +10. That’s why PP tries to fill this research gap by studying topics such as wellbeing, positive emotions, resilience, positive relationships, character strengths and extraordinary performance in school, sports or at work.  

Why PP "In Action" ?

 PP research can tell us which exercises, practices and behaviors tend to promote wellbeing and happiness, but without YOUR ACTION these findings are useless. That’s why PPIA aims to spread knowledge about the findings of PP research and share some of the most practical and evidence-based exercises it has brought forward.  



Hi there!

My name is Sonja Käferböck, I live in Vienna, and I'm managing the PPIA blog and website.

My background in Positive Psychology

I was first introduced to Positive Psychology (PP) during my exchange semester at the University of Melbourne in 2017, where I found myself in two classes that focused on the application of PP in educational and organizational contexts.

Although I had never heard of PP, Positive Education (PE), or Positive Organizational Scholarship (POS) before, I was instantly hooked and fascinated by all it had to offer. Looking back, I can now say that these two PP courses turned my personal and professional life upside down and have completely changed my way of living. I have personally experienced the astounding effects of PP interventions in my own life and couldn’t be more grateful.

Since then, I've made it my mission to spread the word about the science of happiness, support others on their path to flourishing, and help people bring out the best in themselves and their communities.

After starting to read every PP book I could get my hands on (which I haven’t stopped since), I also completely changed the topic of my diploma thesis (for my teaching degree at the University of Vienna) and eventually wrote about the compatibility of PP with the Austrian school context. If you're interested, you can find the journal article to my thesis here.

Then, after finishing my degree in June 2018, I started teaching at a high school in Vienna, where I was able to implement PP interventions into my English and Psychology/Philosophy classes, both implicitly and explicitly. In that year, I also started my second Master's Degree in Ethics.

From September 2019 until January 2020 I was enrolled in a PP educational programme at Vienna International Positive Psychology School (VIPPS) and am now an EUPPA Certified Practitioner and Basic Trainer of Positive Psychology.

In the course of this programme, I also started my own blog with the aim to spread knowledge about the science of wellbeing and thereby support people in living happier and more fulfilling lives. 

I'd love to connect

I'm always happy to connect with like-minded souls all over the world so feel free to shoot me an email or DM on Instagram or Facebook.

Looking forward to hearing from you!🌻



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